OCTOBER 2022 Branding / Animation For the visual identity of the Sheldon Museum of Art, I focused on their goal to inspire people through a visual experience. For the logo design, I chose to use cream and burnt
orange colors. I felt that the slightly bolder color draws attention and emulated
the museum’s goal. The logo itself
has a frame reminiscent of a piece of art surrounding an “S” made up of geometric shapes. I felt this
was a playful way to represent the letter, bringing in
some abstract elements as a nod to the artwork showcased in the museum.